La Paz, Bolivia CV · 2026
SJ
Sergio Joaquín Leoni Mercado
B.A. in Communication Sciences — storytelling, strategy & institutional communications
joaquinleoni@gmail.com
+591 70688244
Est. 1998 · Print Media
SATVA founder since 2019
Communications Director, GAMLP
25+
Years
4
Newsrooms
9
Agency Clients
6
Institutions
3
Languages
Communication professional with over 25 years of continuous experience in print media, television, social media, and communications management for government and non-government institutions. Founder of Agencia SATVA S.R.L., with expertise in strategy, audiovisual production, editorial design, and institutional communications for national and international clients.

Career Timeline

Print Broadcast Public Agency
Communications Director — Municipal Secretariat of Culture, High-Altitude Tourism and Orange Economy
GAMLP – La Paz
Jun. 2026 – present
Legal Representative and Founding Partner — SATVA S.R.L.
SATVA S.R.L. – La Paz
Oct. 2019 – present
  • Development of communications strategies and production of audiovisual and informational materials.
  • Graphic design and layout of annual and informational reports, bulletins, and newsletters.
  • Management of translation and dissemination in foreign and native languages.
Communications Officer
Vicepresidencia – Bicentennial Library, La Paz
May 2014 – Aug. 2018
  • Internal and external institutional communications.
  • Social media management and editorial coordination for the printing of the 200 Bicentennial of Bolivia (BBB) books.
Journalist / Press Coordinator
Bolivia TV – La Paz
May 2010 – Mar. 2014
  • Coordination of morning and midday news programs.
  • Drafting of press releases.
Head of Editing and Writing
Revista Metro – La Paz
Jun. 2008 – Dec. 2013
  • Editing and writing of articles for the Society and City sections.
Communications Strategy Implementation
AECID – La Paz
Feb. 2019 – Mar. 2019
  • Implementation of the communications strategy for the CIMAS Program.
Archive and Data Collection Officer
Vice Ministry of Alternative Education – La Paz
Jun. 2019 – Oct. 2019
  • Design and layout of the 10-year report of the Post-Literacy Program.
Institutional Communications
Vice Ministry of Foreign Affairs – La Paz
Mar. 2010 – May 2010
  • Coordination with the Ministry of Foreign Affairs for press releases and press coverage.

Agency Clients

Save The Children
2026
Digital materials and brand positioning on social media for fundraising.
Defensoría del Pueblo
2025 – present
Audience segmentation and information dissemination strategies.
Plan International
2024 – 2025
Digital strategy and communications materials for social media.
UNICEF
2023 – 2024
Communications strategy, audiovisual material, webinars, 75th anniversary event.
Banco Nacional de Bolivia
2023 – 2024
Audiovisual production with 2D/2.5D animation for digital platforms.
DIACONÍA
Sep. 2021 – Jan. 2022
Documentary on the institution's 30th anniversary and historical book.
Banco BISA
May – Aug. 2020
Writing, design, and layout of promotional materials.
OFEP
Oct. 2018 – Dec. 2020
Communications strategy and institutional content.
Telefónica Viva / Mi Teleférico / UNITAS
Various
Corporate communications, photographic and audiovisual coverage.

Years on the Beat

Los TiemposCochabamba · Security, Society & Supplements
May 1998 – Jul 2002
El PotosíPotosí · Security Desk
Sep 2004 – Nov 2006
La PrensaLa Paz · Society Desk
Dec 2006 – Dec 2008
La RazónLa Paz · Security Desk
Jun 2008 – Jul 2009
1998200220062010
Academic Background
Bachelor's Degree in Social Communication Sciences
Universidad Católica Boliviana – San Pablo
1992 – 1997
Languages
Spanish
Native
English
5 / 5
Aymara
3 / 5
Core Skills
Team Leadership Storytelling Institutional Comms Audiovisual Prod. Social Media Mgmt. Editorial Design
Interests
TheaterActive member of the theater company Khimayra.